Elelcie pop up shop at Maiden-Art Boutique

Hello Rockmantic People!

Welcome back from Holidays! September is always a new start and here at Maiden-Art boutique, We thought to start with an amazing new line of jackets to pair with our jewelry.

I have the pleasure to present you : Elelcie, beautiful handmade and handcrafted jackets and her designer Rajvi Lodhia

Discover Elelcie world through my interview with Rajvi.

1) When & why did you start Elelcie? 
I have always had an interest for fashion but also a passion for designing my own clothes. I decided to make a few samples to sell to a few people and after designing and creating the samples, I received positive feedback. From that moment on I decided I would start my own clothing line of women's jackets. 

2) Tell me a little more about your collection, brand and your favorite designs.
I love to trying new designs, new fabric and seeing how they would sell.
My collection doesn't have one particular theme, I prefer for women with difference sizes to feel comfortable knowing that the item they are wearing can fit someone smaller or bigger than them. The jackets vary in sizes, but most of them are one size fits all.
The idea is for women to feel comfortable and empowered wearing the jackets.
These jackets are created to "complete" the look; for example if someone was wearing a plain outfit, the jacket would enhance the look they are going for. 

 

3) Where did you study and which is your background? 
I didn't study fashion, I just love it enough to learn about it as I go. 

4) How would you describe your style?
Fun, charismatic and chic. 

5) Would you like to design collection for an important brand? if so which one?
I haven't thought that far as I enjoy doing my own line and I am still learning the ins and outs of this industry.

6) Any celebrities wearing your designs?
Not yet. 

7) Where do you sell your collections mostly?
Online or in person.

8) How do you see your business in future?
I see Elelcie growing and developing to a well established brand. Having a few boutiques set up all over the world and meeting our clients needs. 

elelcie popup shop

Elelcie pop up shop

elelcie pop up shop

You can find Elelcie  at Maiden-Art Boutique until 30th of September  and if you would like to know more, find them on: https://www.instagram.com/elelcie/

Looking forward to seeing YOU wearing Elelcie collection!

xxx

Maristella