Maiden-Art jewelry design

Elelcie pop up shop at Maiden-Art Boutique

Hello Rockmantic People!

Welcome back from Holidays! September is always a new start and here at Maiden-Art boutique, We thought to start with an amazing new line of jackets to pair with our jewelry.

I have the pleasure to present you : Elelcie, beautiful handmade and handcrafted jackets and her designer Rajvi Lodhia

Discover Elelcie world through my interview with Rajvi.

1) When & why did you start Elelcie? 
I have always had an interest for fashion but also a passion for designing my own clothes. I decided to make a few samples to sell to a few people and after designing and creating the samples, I received positive feedback. From that moment on I decided I would start my own clothing line of women's jackets. 

2) Tell me a little more about your collection, brand and your favorite designs.
I love to trying new designs, new fabric and seeing how they would sell.
My collection doesn't have one particular theme, I prefer for women with difference sizes to feel comfortable knowing that the item they are wearing can fit someone smaller or bigger than them. The jackets vary in sizes, but most of them are one size fits all.
The idea is for women to feel comfortable and empowered wearing the jackets.
These jackets are created to "complete" the look; for example if someone was wearing a plain outfit, the jacket would enhance the look they are going for. 


3) Where did you study and which is your background? 
I didn't study fashion, I just love it enough to learn about it as I go. 

4) How would you describe your style?
Fun, charismatic and chic. 

5) Would you like to design collection for an important brand? if so which one?
I haven't thought that far as I enjoy doing my own line and I am still learning the ins and outs of this industry.

6) Any celebrities wearing your designs?
Not yet. 

7) Where do you sell your collections mostly?
Online or in person.

8) How do you see your business in future?
I see Elelcie growing and developing to a well established brand. Having a few boutiques set up all over the world and meeting our clients needs. 

elelcie popup shop

Elelcie pop up shop

elelcie pop up shop

You can find Elelcie  at Maiden-Art Boutique until 30th of September  and if you would like to know more, find them on:

Looking forward to seeing YOU wearing Elelcie collection!



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South african designers pop up store at Maiden-Art boutique

Hello Rockmantic People,

something totally different is happening at Maiden-Art boutique, this summer!

I'm hosting a wonderful and colorful pop up shop by South African designers , a great and exciting new collaboration between Maiden-Art jewelry and Urban Noun, a place for promoting the individual artist.

Urban Noun supports the art of artisans labour, love and passion and brings back to life the need for creation on a personal level. It intends to expand beyond the confines of retail and become a stepping stone for artists to spread their reach between both Europe and South Africa.

I'm really excited to present you, my interview with Chantelle, the owner and chief visionary officer behind Urban Noun.

south african designers at Maiden-Art boutique

south african designers at Maiden-Art boutique

1)When & why did you start Urban Noun? 
Urban Noun became a concept about 2 years ago when I realised that I wanted to showcase the Modern South African Artisan to the world. South African art, decor and Jewellery is still generalised or thought to be very African in its style i.e wild animal prints and paintings and traditional African art.  I feel our artists, although influenced by our African culture and beautiful wildlife, have such an unusual and diverse modern identity to show the world. 
This year the dream of being able to showcase South African artisans to a European market finally became a reality. 

2) Tell me a little more about your concept, brand and store and your favorite designs.
Urban Noun came about because I realised I had the opportunity to be able to represent South African Artisans overseas for so many that couldn’t. The South African economy has its challenges, something as simple as our postal service is often unreliable and for small business owners and artisans such as myself, these small hurdles become large obstacles when trying to ship items overseas due to expensive pricing, unreliable delivery and often slow delivery. 
Urban Noun is there for the individual artisan and the aim is to market theses individuals to a worldwide market. By marketing them the hope is to grow the artisan's community back in South Africa which in turn I hope will help in the growth of our art economy and community as a whole.  The Urban Noun style is simple and modern with a Scandinavian influence. I think it needs to be so it doesn’t distract from the individual styles of each stockist. 

3) Where did you study and which is your background?
Just after school I studied photography and then went on to do short courses in Desktop Publishing with Damelin College and Copywriting with AAA School of Advertising. However, my main line of studies was with IDI (Interactive Design Institute) through the University of Hertfordshire where I received my Honours in Graphic Design. 
My background includes Design, Website development, marketing and administration. I’ve been involved with start businesses for over 7 years now. I have my own design company that I freelance for called Von.P Designs and I'm partners in a software development company called Bluntt with my Brothers.  I also run Creative Hour which is one of Urban Nouns suppliers with my mum. 

4) How would you describe your style?
My style is definitely influenced by modernism. It’s clean, simple and uncluttered. 

5) Would you like to design collection for an important brand? if so which one?
I would love to be able to design for companies such as Penguin Publishing House - I have an insane love for books and cover designs.   Woolworths back in South Africa for me is a leading brand in terms of design and environmentally consciousness forward thinking, I love their ethos of working towards a bigger picture and better future. Then for every graphic designer, I think Pentagram is on top of the list of companies to work in terms of knowledge and diversity in clientele. 

6) Any celebrities wearing your designs?
Some of your stockists have had fanatic achievements. has had exhibitions in New York, been awarded:
2009 - Fashion Animation Prize
2010 - SABS Design Achiever
2010 - Cum Laude BTech Graphic Design
2015 - Design Indaba Emerging Creative was awarded Elizabeth Arden Make a Visible Difference 2015 "Community Hero Award” and rolled out a nationwide advertising campaign in conjunction with Elizabeth Arden. 

7) Where do you sell your collections mostly?
Cape Town South Africa 
Newly opened Europe shops are Berlin & Italy 

8) How do you see your business in future?
Hopefully strongly rooted in the European community.  The hope then is to be able to take European Artisans to South Africa but also to be able to include artisans from all over the world under the Urban Noun umbrella and connect artisans from all over the world to different markets worldwide. 

south african designers at Maiden-Art boutique

Come and discover the beautiful world of South African Designers at Maiden-Art Boutique !

See you soon,



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Get Inspired by the Nail Ring Trends From the Runways. Ring jewelry store.

Dear Rockmantic readers,

Every season, we ask the same question: "Is nail art dead yet?"

Not at all, for sure. If you check the latest magazines about trends, the fashion shows and all celebrities styles, you will see lots of nail art and charms rings, like the pictures below.

Beyonce' nail art

Nail rings and charms are popular in Hollywood as well. Beyoncé wears nail rings in several of her videos, including Run the World (Girls) and Sweet Dreams.

Black Book Magazine decked out Nicole Richie in gold serpent rings for their issue.

Black Book magazine


Chanel fashion shows details with nail rings and charms rings.

Chanel nail rings

Chanel nail art and nail rings

Aren't they cool?

Want to rock nail rings like celebrities style?  

Get started with my selection of  Maiden-Art Italian Handmade rings , with tons of delicate rings perfect for your look at affordable prices !

Shop Maiden-Art Italian Handmade rings with a 15%OFF at your check out with code VIP15 !

With much love,



p.s. Want to style your rings with beautiful chokers? Grab my FREE guide “10 Style Tips on How to Wear Chokers”  in English or in Italian.

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I Have a ♥ for Mom (FREE €10.00 Mother's Day GiftCard)

Hello Rockmantic People,

to celebrate all the Mothers in the World, here's a FREE €10.00 GiftCard for YOU ! 

Download Now your €10.00 GiftCard and celebrate your MUM ♥

 mothers day cards

with Love,



p.s. Here's the link again to download your FREE €10.00 Mother's Day Giftcard

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Style your choker necklace with a white shirt.

Hello my dear Rockmantic People,

chokers are still very popular this season and you know, I love them so much.
I love not only to design them, but I love to wear them in a different way.

My favorite way is to wear choker necklaces with a white shirt.

Get the look from Diane Keaton: she's wearing a chunky choker tassel with a plain white shirt.
chunky choker tassel |

This style is perfect for every age and it's absolutely easy to wear.

Try a chunky choker tassel with a plain white shirt and a black pair of pants, you will look sexy and chic at the same time.

If you want to learn more, download now my FREE guide:
"10 Style Tips on How to Wear Chokers".
You can grab your FREE copy in English or in Italian.

To your Successful Style and Life,



p.s. If you enjoyed this resource, please let me know in my Facebook Group >

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